Employees Hold Meeting to Reaffirm Passion and Spirit of Challenge
Yoon Sanghyun: "Restoring the Health of the Content and Platform Ecosystem"
On April 28, CJ ENM commemorated the 30th anniversary of its entry into the cultural business by reaffirming its 'ONLY ONE' founding spirit. The company also pledged to further strengthen the global competitiveness of K-content under its vision of becoming a 'Global IP Powerhouse.'
Yoon Sanghyun, CEO of CJ ENM (third from the left), is holding a 'DAY1 Meeting' to reflect on the founding spirit while eating pizza with employees in celebration of the launch date of CJ Cultural Business (April 28, 1995). Provided by CJ ENM
That afternoon, the company held a 'DAY1 Meeting' for all employees to reflect on the passion and spirit of challenge from the very first day of its cultural business. Employees, dressed in jeans to symbolize a creative atmosphere unconstrained by formality, enjoyed pizza and cola while recalling the entrepreneurial spirit that marked CJ's first steps into the cultural business 30 years ago.
The DAY1 Meeting was held to apply the founding spirit of CJ's cultural business?'new, diverse, and flexible attempts'?to the present, and to reaffirm the company's commitment to new challenges in the global market.
In a message to employees that morning, Yoon Sanghyun, CEO of CJ ENM, reflected on the journey, stating, "Thirty years ago, CJ launched its cultural business by embracing the ONLY ONE spirit, taking on a venture that no one else had attempted, collaborating with the world's top experts, and pursuing differentiated businesses that others had never imagined."
On April 28, 1995, CJ took its first step into the cultural business by investing in DreamWorks, which was established in Hollywood, USA by Steven Spielberg, Jeffrey Katzenberg, and David Geffen. In May of the same year, the company officially declared its entry into the video industry. Over the past 30 years, CJ has introduced content and IP across a wide range of fields, including film, music, broadcasting, performance, and animation.
Yoon emphasized, "To win the hearts of customers in a rapidly changing media environment, we need a new approach, not the formulas of past success. Now, as the content industry stands at a crossroads for survival, it is actually an opportunity to reshape market competition and lead the restoration of the health of Korea's content and platform ecosystem."
CJ ENM presented its main growth strategies as follows: strengthening qualitative competitiveness centered on well-made content and systematically securing original IP; creating synergy between linear and digital platforms; developing global mega IP and advancing as a 'multi-national studio' through joint productions with strategic countries; and fostering an organizational culture full of new attempts and challenges.
Yoon also pledged to strongly promote organizational culture innovation, where members who demonstrate new attempts and challenges, deep engagement, and the highest level of expertise are recognized.
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