Paldo Signs Pororo Beverage Supply Agreement with Indonesia's Indofood Group

Paldo Signs Business Agreement with Indofood Group
Pororo Beverage: Korea's No. 1 Children's Drink

Paldo, a comprehensive food company, announced on April 29 that it has signed a business agreement with Indofood Group, Indonesia's largest food and distribution company, to "promote Paldo product sales and expand into global markets."

Kwon Sungkyun, CEO of Paldo (left), and Marco, CEO of India Marco, are taking a commemorative photo after signing a business contract at the India Marco headquarters on the 28th (local time). (Photo by Paldo)

The event took place at the headquarters of Indomarco, Indofood's distribution affiliate, with the attendance of key officials including the CEOs of both companies. Through this agreement, Paldo will exclusively supply "Cute My Friend Pororo" (hereafter, Pororo Beverage) by utilizing Indomarco's distribution network.

Indomarco is a major distribution affiliate of Indofood Group, Indonesia's largest food company. The company is expanding its business in global markets, including Asia, the United States, and Europe. The two companies will carry out joint promotional activities and expand the range of products handled.

Pororo Beverage is the leading children's beverage brand in Korea. Since its launch in April 2007, approximately 800 million units have been sold. In 2018, it became the first children's beverage to receive Halal certification from Indonesia's MUI (Halal Certification Authority), thereby securing competitiveness in the Muslim market.

A Paldo official stated, "Through this business agreement with a company that has a large-scale distribution network in Indonesia, Paldo will be able to strengthen its local competitiveness," adding, "Starting with this opportunity, we will take the lead in promoting Paldo products as a representative of K-Food in the local market."