Attending the Launch Event in Korea
First-Ever Automatic Recognition with RFID Sensor Technology
Clip Nozzle Added for Straight Styling
Personalized Features Linked with the Myson App
Dyson, the British company specializing in hair care devices, has unveiled its new Airwrap product, the 'Airwrap Coanda2x Multi Styler and Dryer,' for the first time in the world in South Korea. This new model delivers twice the airflow power compared to the previous Airwrap and features built-in sensors that automatically detect temperature, airflow speed, and user settings.
On the morning of the 28th, Dyson held a new product launch event at the complex cultural space 'XYZ Seoul' in Seongdong-gu, Seoul, where it introduced the Coanda Tux. On this occasion, Kathleen Pierce, Head of Dyson Beauty, stated, "Korea is the heart of beauty, where inspiration is born and trends resonate around the world," explaining the reason for choosing Korea as the launch location.
On the morning of the 28th, Dyson held a new product launch event at the complex cultural space 'XYZ Seoul' in Seongdong-gu, Seoul, unveiling the Coanda Tux. Photo by Park Juni
The newly unveiled product is equipped with the 'Hyperdymium2' hair motor, delivering twice the airflow strength of the previously released Airwrap. It also incorporates the new 'Aerodynamics Package' technology, which enables rapid rotation without increasing noise. James Dyson, Founder and Chief Engineer, said, "Dyson has developed an innovative motor that spins 150,000 times per minute," and added, "By achieving twice the airflow strength compared to previous models, we enable faster drying, longer-lasting curls, and straight styling, all while minimizing heat-induced hair damage."
Additionally, the product features the '2x Glass Bead Thermistor,' which measures air temperature more than 1,000 times per second and adjusts heat accordingly to protect hair from excessive heat damage. For the first time in the Airwrap lineup, the six styling tools included with the new product are equipped with RFID (Radio Frequency Identification) sensor technology, which automatically adjusts airflow speed and temperature according to the attached tool. Notably, users can also utilize the function that automatically recalls the most recently used settings.
On the morning of the 28th, at the new product launch event held at the complex cultural space 'XYZ Seoul' in Seongdong-gu, Seoul, a reporter is trying out the Dyson Airwrap Coanda2x Multi Styler and Dryer. Photo by Park Juni
The set of styling tools now includes the newly added 'AirSmooth 2x Styling Nozzle,' which is shaped like a clip and can grip and straighten hair. This approach was not available in the previous Airwrap configurations. Although it looks like a flat iron, it uses airflow instead of direct heat to style hair. When using this nozzle to straighten hair, the effect is a naturally smooth finish rather than the stiff straightening typically achieved with a flat iron. The nozzle also features an automatic recognition function, gripping hair as it passes through and releasing the clip when it moves away from the hair.
The dryer, curling barrel, smoothing brush, and round volumizing brush, which were included in the previous Airwrap, have all been newly developed to implement the functions of the new product. While their purposes remain the same as before, the features have been upgraded, such as automatic hair recognition and a wider rotation angle. However, the tools for the Coanda2x are not compatible with previous Airwrap series due to these upgraded functions.
The 'Airwrap Coanda 2x Multi Styler and Dryer' product unveiled at the Dyson new product launch event held on the morning of the 28th at the complex cultural space 'XYZ Seoul' in Seongdong-gu, Seoul. Photo by Park Juni
Especially with this new product, users can now connect with the 'Myson' app to create styles tailored to their personal hair profile and specific situations. Various sensor technologies have also been applied, including a hall sensor that detects whether the filter is properly installed and a pressure sensor that notifies users when it is time to clean the filter.
The Airwrap Coanda2x is available in two colors: pink and rose gold, with a recommended retail price of 879,000 KRW. It can be purchased through the Dyson website, Dyson stores, and Dyson Beauty counters in department stores nationwide.
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