Full-scale Entry into the North American Market
Puradak Chicken announced on April 28 that it has opened its third US branch in Las Vegas, marking the official start of its expansion into the North American market.
Puradak Chicken entered the US market in October last year by opening its first directly operated branch in Buena Park, California. To further expand its local customer base, the company began franchising, opening its second branch in Dallas, Texas in January this year, and its third branch in Las Vegas, Nevada in April.
Puradak Chicken plans to accelerate the opening of additional branches in major US cities while also seeking to expand further into overseas markets. Currently, Puradak Chicken operates in three countries: the United States, Hong Kong, and Thailand.
Jang Sungshik, CEO of Puradak Chicken, stated, "This third branch was opened after considering its geographic location within Las Vegas and local dining trends," adding, "We will focus on quality and customer service management as we operate the store, further solidifying our presence in the US market."
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