KB Asset Management unveiled a new brand video for its exchange-traded fund (ETF) brand, 'RISE ETF,' on April 24.
Following the commercial for the 'RISE US Humanoid Robot ETF' released on April 8, the brand video also actively incorporates artificial intelligence (AI) technology. AI was integrated into every stage of production, from video planning and music composition to vocal recording, storyboarding, and editing.
Recently, marketing that utilizes AI has been attracting attention across various industries, as it significantly reduces physical constraints such as advertising models, filming locations, and production time. A representative from KB Asset Management stated, "To respond to the rapidly changing global investment environment, we are efficiently leveraging AI-based marketing as a means of content creation."
The brand video is themed around the slogan of 'RISE ETF,' "Rise Tomorrow," and depicts the journey of an individual's life, illustrating how ETFs become a natural part of daily life over time.
The video is being praised for effectively conveying the identity of 'RISE ETF' as a long-term investment partner, by using AI-generated, sophisticated visuals to portray key life moments: a young professional's first investment, a newlywed couple purchasing their first home, the happiness of a family with children, and a comfortable life after retirement.
No Areum, Head of the ETF Business Division at KB Asset Management, said, "Through this brand video incorporating AI technology, we aimed to naturally communicate both the importance of pension investment and the role of 'RISE ETF.' We plan to continue introducing a variety of content so that 'RISE ETF' can be a reliable investment partner throughout every stage of our customers' lives."
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