Coway Supports a Vibrant New Beginning for the Middle-Aged

Campaign Launched in Celebration of Family Month in May

Coway announced on the 23rd that it will launch the middle-aged makeover project 'BEREX, Reboot your life' campaign in celebration of Family Month in May.

This campaign is a makeover project designed to support a vibrant new beginning for middle-aged and older adults by combining healing care products such as BEREX massage chairs with styling from the senior fashion brand 'The New Gray'.

Coway announced on the 23rd that it will conduct the 'Birex Family Month Campaign' in May to celebrate Family Month. Coway

To commemorate the campaign, Coway will also host social networking service (SNS) events such as family photo shoots. Participants can join by following Coway's official Instagram account by May 6, liking the event post, and leaving a comment sharing their own family story. Submitting an application through the link in the Coway Instagram profile completes the entry process.

Winning families will receive a family photo shoot opportunity with fashion and hair makeup styling, as well as the use of BEREX healing care products. They will also be awarded one of the massage chairs or massage beds used in the shoot, along with clothing and shoes.

A Coway representative stated, "This campaign was planned to support a new beginning for parents in celebration of Family Month and to share precious family moments together," adding, "We will continue to propose a healthy and sophisticated lifestyle through BEREX healing care products."