Gochang County Hosts "School Uniform Costume Rental" Event at Green Barley Field Festival

Collaboration with Netflix Drama "Poksak Soksassuda"
Experience Event at the 22nd Gochang Green Barley Field Festival

The Gochang Market Business Team in Gochang County, North Jeolla Province, announced on the 23rd that it will hold a unique experience event in collaboration with the Netflix hit "Poksak Soksassuda" at the "22nd Gochang Green Barley Field Festival" until the 11th of next month.

An unusual experience event linked to the Netflix hit "Poksak Soksassuda" will be held at the "22nd Gochang Green Barley Field Festival" until the 11th of next month. Provided by Gochang County

To promote products available at Gochang Market and to commemorate the festival, the Gochang Market Business Team has prepared a costume rental event featuring Aesoon's school uniform and Gwansik's red tracksuit from the series.

In addition, tourists can wear these costumes, take photos in the canola flower field, upload their photos to their personal social media accounts with the required hashtags (#PoksakSoksassuda #GochangMarket #GochangCounty #GochangGreenBarleyFieldFestival #22ndGochangGreenBarleyFieldFestival #GochangGreenBarleyField), and subscribe to the Gochang6th YouTube channel to qualify for a refund event.

Notably, Gwansik's tracksuit is embroidered with "Gochang County," and the yellow armband bears the words "Gochang Market," allowing the costumes to serve not only as simple outfits but also as an effective means of promoting the regional brand.

This event, which fuses experiential content with local branding, is being highlighted as a new model for promoting the identities of both Gochang County and Gochang Market nationwide.

Currently, Gochang Market features over 150 local businesses and offers more than 459 different products. The membership count has reached approximately 40,000 nationwide. Recently, as agricultural and specialty products from Gochang have been featured on TV programs, the volume of orders has surged. Sales at Gochang Market are recording remarkable growth.

Park Jaesook, head of the Gochang Market Business Team, stated, "We have prepared various photo zones and experiences so that anyone can become Aesoon or Gwansik and create movie-like moments. Through this event, we will actively work to promote Gochang's excellent agricultural and specialty products nationwide, thereby boosting the sales of local farmers and small business owners and creating a more vibrant Gochang."