Nongshim's Three Bibimmyeon Stars:
Baehongdong Bibimmyeon, Baehongdong Jjoljjolmyeon, and Baehongdong Kalbibimmyeon
Spicy, Sweet, Tangy, and Refreshing Bibimmyeon
with Pear, Red Chili Pepper, and Dongchimi
Nongshim is aiming for the top spot in the bibimmyeon (spicy mixed noodles) market this year with its trio of "Baehongdong Bibimmyeon," "Baehongdong Jjoljjolmyeon," and "Baehongdong Kalbibimmyeon." In its launch year of 2021, Baehongdong ranked second in the bibimmyeon market. With its uniquely spicy and tangy sauce, and a variety of noodle types such as jjolmyeon and kalguksu noodles, the brand continues to offer consumers a fresh and enjoyable experience each time.
Nongshim Baehongdong is characterized by its distinctive bibim sauce, made by blending and fermenting pear, red chili pepper, and dongchimi. The red chili pepper provides a clean spiciness, while pear and onion add sweetness, and dongchimi brings a refreshing and tangy flavor. The product name is derived from the first syllables of its three main ingredients: bae (pear), honggochu (red chili pepper), and dongchimi.
"Baehongdong Kalbibimmyeon," released this year, is the third product launched under the Baehongdong brand by Nongshim. Nongshim Baehongdong Kalbibimmyeon uses non-fried, air-dried noodles. These noodles deliver the smooth, chewy, and elastic texture characteristic of kalguksu noodles. The noodles are crafted in a diamond-shaped "dosakmyeon" form, allowing consumers to enjoy both thick and thin textures at once.
In addition, the signature spicy and tangy Baehongdong sauce, made by blending and fermenting pear, red chili pepper, and dongchimi, is enhanced with chopped kimchi. The product also includes a special crispy kimchi pancake topping and aromatic black sesame seeds to further elevate its quality.
Nongshim has selected broadcaster Yoo Jaeseok as the advertising model for Baehongdong and is unveiling a new commercial campaign. Yoo Jaeseok has been the face of the Baehongdong brand for five consecutive years since its launch in 2021.
The advertisement features the slogan "For those who know good taste," highlighting the appeal of Baehongdong for consumers who carefully consider flavor and quality. Yoo Jaeseok enjoys Baehongdong, made with the optimal combination of pear, red chili pepper, and dongchimi, emphasizing the brand message that this bibimmyeon is the choice of those who truly appreciate good taste.
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