Collaboration with Baking YouTuber Arikitchen
Pre-orders Available Until 10 a.m. on April 25
On April 23, Emart24 announced that it will be offering a limited-edition "Log Cake" in collaboration with the popular baking YouTuber Arikitchen to celebrate Family Month.
The Log Cake, as its name suggests, is shaped like a log. The mini-sized cake has a diameter of 12 centimeters and features a picturesque forest scene. The tree bark is made with chocolate ganache, the moss and grass are crafted from buttercream, and the small mushrooms are handmade meringue cookies.
This product is a premium handmade dessert that Arikitchen, who has more than 1.35 million subscribers, personally conceptualized and produced. Until now, Arikitchen's products have been introduced through distribution channels such as department stores, luxury hotels, and pop-up stores. This is the first time her product will be officially launched at a convenience store.
Customers who wish to purchase the cake can pre-order it at Emart24 stores or through the mobile app until 10 a.m. on April 25. Purchased items can be picked up at the designated store starting from May 2.
Won Dae-ro, a partner at the Emart24 PL Development Team, said, "To mark Family Month, we are introducing a unique dessert perfect for enjoying with family or as a special gift," adding, "We expect that this product, which combines both taste and visual appeal through our collaboration with Arikitchen?who is extremely popular among young people?will attract significant customer interest."
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