TAMS Brand Renewed with Launch of Fruit-Flavored Carbonated Drinks
New "TAMS JUICY" and Upgraded "TAMS ZERO" Introduced for Korean Consumers
Enhanced Fruit Aroma and Taste with Real Fruit Juice Added
On April 22, Lotte Chilsung Beverage announced the launch of its new fruit-flavored carbonated drink, "TAMS JUICY," as well as an improved version of "TAMS ZERO" under the TAMS brand.
Lotte Chilsung Beverage has revamped the TAMS product lineup to feature flavors favored by Korean consumers: orange, grape, apple, and pineapple. Through this renewal, the company enhanced the existing fruit aromas by adding real fruit juice, resulting in a richer, ripe fruit taste and a more robust fruit aroma. The newly introduced TAMS JUICY is characterized by a refreshing and sweet taste with added fruit juice, and is available in orange and grape flavors. The existing TAMS ZERO, which contains zero calories, is available in apple and pineapple flavors.
A new design has also been applied. The top of the product features an illustration of bursting, refreshing fruit to emphasize the sensation of real fruit juice. The TAMS logo is prominently displayed for better readability, and intuitive colors and fruit images that represent each flavor are incorporated into the product design.
The renewed TAMS products will be available through Lotte Chilsung Beverage’s official online store, Chilsung Mall, as well as other online shopping malls, major supermarkets, and convenience stores nationwide. In addition, starting in May, Lotte Chilsung Beverage plans to carry out various activities both online and offline through a campaign called the "Fresh TAMS Project."
A Lotte Chilsung Beverage representative stated, "We are launching TAMS JUICY and TAMS ZERO, which are characterized by a variety of fruit flavors and a refreshing, crisp sensation, to suit consumer preferences," adding, "We plan to continue promoting the products through sampling and a range of events in the future."
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