Genian, a cybersecurity specialist company, announced on April 22 that it will participate for the 11th consecutive year in the world's largest cybersecurity exhibition, the RSA Conference 2025 (hereafter RSAC 2025), which will be held at the Moscone Center in San Francisco, USA, from April 28 to May 1.
RSAC is a global event that brings together security experts from around the world. Last year, more than 41,000 participants attended. It is also referred to as the "CES of the security industry," as it offers a comprehensive overview of the latest technologies and trends. This year's theme is "Many Voices. One Community," emphasizing the process by which security professionals with diverse perspectives come together to form a unified community through collaboration and innovation.
At this exhibition, Genian will showcase its key security solutions, including NAC (Network Access Control), ZTNA (Zero Trust Network Access), and EDR (Endpoint Detection & Response). Alongside product demonstrations, the company will present customer success stories to enhance understanding and highlight the practical value of its solutions. Attendees will have the opportunity to directly experience how a secure security environment can be implemented across various touchpoints such as networks and endpoints.
Introduced to the global market for the first time last year, "Genian EDR" is an on-premises endpoint security solution that meets the needs of enterprise customers seeking to build their own security infrastructure. In a global market dominated by cloud-based EDR products, Genian's on-premises approach is expected to serve as a strong competitive differentiator.
Genian is expanding its endpoint security capabilities through a modular structure, rather than focusing on single-function solutions. It also offers an MDR (Managed Detection and Response) service. Building on this technological foundation, the company is actively pursuing its evolution into an "integrated security platform."
Genian's NAC is a solution that can identify and control all devices connected to the network in real time. It provides excellent visibility and granular access control, and can be flexibly applied to various environments, including on-premises and cloud. ZTNA effectively controls information access through an architecture optimized for IT and security environments, and provides an interface that enables seamless integration and collaboration with various data security products.
Genian emphasizes "Zero Network Changes," "Zero Integration," and "Own Your Protection" as its core messages. By highlighting the ability to achieve effective security without network changes or complex integration, the company aims to reduce the burden on customers and deliver real security value.
Under the theme "Stronger Together with," Genian will also showcase integration cases with global partner vendors, highlighting the potential for expanding the security ecosystem. Through its partnership with RAMEN Inc., an AI-based Network as a Service (NaaS) company for smart manufacturing environments, Genian will present both its interest in and strategic direction for leveraging AI technologies in security response.
Kim Gye-yeon, CTO and Head of Genian's US subsidiary, stated, "Genian is realizing security that encompasses various areas, from networks to endpoints," adding, "Through RSAC 2025, we plan to deploy technologies and strategies targeting the global market."
Genian is actively expanding its overseas market presence by participating in various global security exhibitions, including RSAC. At last year's GITEX, the largest IT exhibition in the Middle East, Genian showcased its EDR for the first time and successfully introduced all three of its flagship products to the global stage. Currently, Genian has secured global customers across a range of industries, including government agencies, finance, healthcare, defense, aviation, and distribution.
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