Global home furnishing company Laura Ashley announced on April 21 that it will hold a donation campaign titled "Re:blossom" throughout May.
This campaign is centered around fabric bags upcycled from premium fabric scraps generated during the curtain production process at Laura Ashley. All proceeds from the sales of these products, including pre-orders, will be donated to the Green Umbrella Children's Foundation under the names of the customers.
Through this campaign, Laura Ashley will offer 100 limited-edition fabric bags, each handcrafted. These one-of-a-kind design fabric bags will be available for purchase through online pre-orders and at offline stores.
Yoon Yeoje, CEO of Laura Ashley Korea, stated, "With the heritage Laura Ashley has built over more than 70 years, we plan to pursue various collaborations to lead not only in sophisticated design but also in promoting a sustainable lifestyle."
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