Gyeonggi Tourism Organization Launches First Overseas MICE Attraction Activities in Singapore

Gyeonggi Tourism Organization is launching global MICE attraction activities, including participating for the first time this year in a new overseas major MICE exhibition.

Gyeonggi Tourism Organization announced on the 18th that it participated in the '2025 The Meetings Show Asia Pacific' held over two days from the 16th to 17th at Marina Bay Sands Expo in Singapore, conducting promotional marketing to attract high-value overseas MICE.

This event is a large-scale B2B event attended by about 10,000 MICE industry stakeholders, focusing on one-on-one consultations based on prior reservations to achieve substantial business outcomes.

Gyeonggi Province and the Gyeonggi Tourism Organization participated in the '2025 The Meetings Show Asia Pacific' held over two days from the 16th to the 17th at Marina Bay Sands Expo in Singapore, conducting promotional marketing to attract high-value overseas MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Photo by Gyeonggi Tourism Organization

Gyeonggi Tourism Organization participated as the only domestic local government in an independent booth format together with eight institutions, including Goyang Convention Bureau and Suwon Convention Center, members of the Gyeonggi Tourism MICE Alliance, a public-private MICE cooperation body in the province, conducting a total of 168 consultations with various international academic and multinational corporate meeting stakeholders such as 'Medical Conference Partners' and 'Centerpoint Alliance.'

Additionally, they actively introduced Gyeonggi Province’s unique and differentiated MICE venues, called 'Gyeonggi Unique Venues,' and sustainable MICE support systems, conducting both online and offline promotions.

A representative from Gyeonggi Tourism Organization said, "This exhibition is distinguished from others in that it targets high-value MICE for corporate meetings and international academic and cooperative associations. It was a meaningful opportunity to focus on promoting Gyeonggi Province’s diverse unique venues and MICE capabilities, contributing to proactive demand acquisition. We will continue to strengthen Gyeonggi’s status as an international MICE city through ongoing overseas networking and joint marketing."