Appier Hosts Seminar for Game Marketers... Introducing AI-Based Targeting

Appier to Hold Game Marketing Seminar on June 24
in Collaboration with Airbridge, Apptweak, and Playo

Global artificial intelligence (AI) Software as a Service (SaaS) company Appier announced that it will hold a seminar for game marketers on the 24th. The event, held at POSCO Tower Yeoksam in Seoul, will be hosted together with Airbridge, Apptweak, and Playo, focusing on global trends and data-driven strategies.

This seminar targets about 300 game industry professionals interested in establishing UA (User Acquisition) and marketing strategies aimed at the global market. It consists of a total of five presentation sessions, one expert panel talk, networking, and a lucky draw program.

Appier will present under the theme "Decoding the Code: UA in the New Era with Generative AI and Predictive Insights." The presentation will introduce key strategies with concrete examples of how AI-based smart targeting and creative automatic generation technologies impact UA performance.

Additionally, there will be presentation sessions including ▲ ENP Games' "Strategies for Chinese Games Entering Korea & Realities of Korean Games Entering China" ▲ Airbridge's "In-App Purchase & Revenue Optimization Using AI: The Key to Mobile Game Success in 2025" ▲ Apptweak's "Understanding Key KPIs and Performance Measurement Methods for App Store Marketing" ▲ Playo's "Global Trends and the Rapid Rise of Loyalty (Reward) Programs."

Finally, a panel session on UA growth strategies will be held, featuring UA practitioners from Nexon, Kakao Games, Grampus, and Team42 sharing their insights.

This seminar is expected to provide marketers and professionals in the game industry with an opportunity to explore the direction of UA strategies based on AI and data, gaining practical directions and insights for global growth.

Bo-hyuk Lee, Head of Appier Korea Ad Cloud Solution Sales, said, "Performance-driven marketing strategies are a key factor leading to continuous growth in the rapidly changing global market," adding, "We hope this seminar will be an opportunity to share insights that can be immediately applied in practice and to execute marketing strategies one step ahead."