Designed for Longer Summers and Changing Climate
Expanding Beanpole's 'Seoul Classic' Collection
Pop-up Stores Open at Lotte Main Branch and Starfield Hanam
Samsung C&T Fashion Division's classic casual brand Beanpole announced on the 17th the launch of 'SolSol Knit,' a representative product for the spring-summer (SS) season.
Beanpole SolSol Knit was designed to feel cool and soft breezes gently blowing when worn, considering the climate change with longer summers.
Starting with SolSol Knit, which applies premium materials and the latest sewing techniques, Beanpole plans to expand its unique products that align with Beanpole's theme of 'Seoul Classic.'
SolSol Knit is divided into collar and round neck types. It consists of various product lines depending on the material and design. Using lightweight yarns, it is lighter than previous products, combining cotton and silk or using 100% Supima cotton fabric to enhance the freshness and luxury of the material. It is also made with methods that minimize twisting and shrinkage, ensuring practicality.
To commemorate the launch of SolSol Knit, Beanpole will open two pop-up stores. From the 18th to the 27th, a pop-up store will be held at the Lotte Department Store Main Branch, and from the 8th to the 22nd of next month, another will be held at Starfield Hanam. The space will be designed with the concept of a natural urban walking trail resembling SolSol Knit.
Kim Seung-hyun, head of Beanpole Men at Samsung C&T Fashion Division, said, "Since its launch in 1989, Beanpole has introduced numerous iconic items symbolizing casual wear in the domestic fashion market, including the signature check pattern and the duffle coat, popularly known as the 'Tteokbokki coat.' We will continue to strive to be loved across generations alongside Seoul, the undisputed global fashion city."
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