본문 바로가기
bar_progress

Text Size

Close

"Added Protein and Vitamins to Hot6"… Lotte Chilsung Launches 'Hot6 The Pro'

Original Pineapple Flavor
Multivitamin Apple Mango Flavor, Two Types
Choo Sung-hoon Selected as Advertising Model

Lotte Chilsung Beverage announced on the 17th that it will launch two types of 355mL energy drinks with added protein called 'Hot6 The Pro.'


As the number of consumers drinking energy drinks during exercise increases, Lotte Chilsung Beverage developed a new type of energy drink that provides protein supplementation at the same time. Hot6 The Pro comes in two flavors: 'Original Pineapple' and 'Multivitamin Apple Mango,' with fast-absorbing whey protein isolate added. It contains 120mg of caffeine and 1000mg of taurine to enhance functionality during exercise.


"Added Protein and Vitamins to Hot6"… Lotte Chilsung Launches 'Hot6 The Pro'

Hot6 The Pro Original Pineapple contains 12g of whey protein isolate. It features a refreshing pineapple scent and is a zero-sugar, low-calorie energy drink that can be consumed without burden during exercise. Hot6 The Pro Multivitamin Apple Mango contains 6g of whey protein isolate. It includes nine types of vitamins such as vitamin A, vitamin E, and niacin to add vitality to daily life. It is low-calorie and low-sugar, allowing you to enjoy the sweet mango pur?e flavor.


A representative from Lotte Chilsung Beverage said, "We emphasized differentiation from existing protein drinks by adding a refreshing carbonation sensation," and added, "We selected mixed martial arts athlete Choo Sung-hoon as the advertising model and plan to promote Hot6 The Pro to consumers through online advertisements and other channels."


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Special Coverage


Join us on social!

Top