GS25 'Uridongne GS' App, Pre-Order Sales Up 173%

173% Year-on-Year Sales Growth in Q1
Increase in Special Exhibition Products and Ready-to-Eat Meal Pre-Orders

GS Retail's convenience store GS25 announced on the 17th that sales from the pre-order service provided through the mobile application 'Woori Dongnae GS' increased by 173% compared to the same period last year.

The 'Pre-order' service allows customers to order and pay for desired products in advance via the app and pick them up at a convenient time. It consists of ▲'Special Exhibitions' showcasing new products, intellectual property (IP) collaboration products, and trending issue products, and ▲'Reservation Orders' where customers can regularly pre-order and pick up ready-to-eat meals such as lunch boxes and gimbap.

The customer is looking for the ready-to-eat meal product they pre-ordered through the Our Neighborhood GS app. (Photo by GS Retail)

In particular, special exhibition products collaborated with broadcast content and entertainment have gained high popularity. In fact, last year, ▲Monamhee ▲Dubai Chocolate ▲Gyeongtakju ▲Helinox ▲ENHYPEN and LE SSERAFIM albums led the sales. In the first quarter of this year, ▲Lee Gyun Chamoe Minari Liquor ▲Squid Game game set ▲Catch Teenieping stationery set ▲NMIXX and Hoshiwoozi albums drove sales. Thanks to their popularity, over 200 pre-order special exhibitions were held throughout last year, and more than 80 special exhibitions were operated in the first quarter of this year alone.

Additionally, as the 'Lunchflation' phenomenon (lunch + inflation) worsens due to high inflation, demand for convenient meals such as convenience store lunch boxes and salads has also increased. As a result, sales of ready-to-eat meals in the 'Reservation Orders' category rose by 24.2% year-on-year in the first quarter of 2025. Looking at the sales share by category, ▲lunch boxes accounted for 64%, ▲salads 15%, ▲sandwiches and hamburgers 9%, ▲gimbap 8%, and ▲rice balls 4%.

Jeon Jin-hyeok, head of GS Retail's O4O division, said, "The pre-order service has established itself as a new consumption trend where customers can quickly secure desired products and conveniently receive them at designated stores." He added, "Along with pre-orders, we will further solidify our position as the industry's number one mobile app by surpassing 4 million monthly active users (MAU) this year through various functions of the Woori Dongnae GS app, such as quick commerce and Wine25 Plus."