Inspire Appoints Lee Hanna as Senior Vice President and Head of Strategic Marketing

Expert with 24 Years of Experience
Strengthening Competitiveness in the Non-Casino Business Sector

Inspire Entertainment Resort announced on the 15th that it has newly appointed Hannah Lee as Senior Vice President of Strategic Marketing. Through this appointment, the company plans to strengthen its competitiveness in the non-casino business sector and further solidify its position as a global integrated resort.

Lee Hanna, Senior Vice President of Strategy Marketing at Inspire. (Photo by Inspire Entertainment Resort)

Senior Vice President Lee will oversee Inspire's marketing strategy for the non-casino sector, focusing on enhancing digital marketing capabilities and expanding brand competitiveness.

Ms. Lee began her career at Bain & Company and has accumulated over 24 years of experience in strategy and marketing at leading domestic and international companies such as BAT, LINE, and GS Retail. She has demonstrated outstanding leadership in innovating customer experience through digital transformation and achieving strategic goals. With her joining, the organization plans to newly restructure the customer experience (CX), brand, and global communications departments, significantly enhancing the overall efficiency and integration of the marketing system.

Chen Si, President of Inspire, stated, "This key talent acquisition will be an important turning point to elevate Inspire's business capabilities one step further as we celebrate our first anniversary. Based on Senior Vice President Hannah Lee's rich strategic insight and expertise, we expect to provide customers with more differentiated experiences and see Inspire leap forward as a global integrated resort."