Samsung Electronics Launches 'Bespoke AI' Outdoor Ads at Global Landmarks

Running Until Mid-April in New York and London
Installed at Times Square and Piccadilly
Composed of Four Videos... Expanding Consumer Touchpoints

Samsung Electronics announced on the 13th that it will run 'Bespoke AI' outdoor advertisements at Times Square in New York, USA, and Piccadilly Circus in London, UK, until mid-month.

Samsung Electronics' 'Bespoke AI' outdoor advertisement displayed at Times Square, New York, USA. Photo by Samsung Electronics

The outdoor advertisements consist of four videos introducing the values of innovation and convenience that Bespoke AI brings to daily life. The videos focus on the Bespoke AI Combo washer-dryer, the Bespoke AI Hybrid refrigerator, 'Screen Everywhere' which offers seamless media experiences anywhere in the home through screen appliances, and SmartThings which provides connected experiences between devices. These videos can also be viewed on Samsung Electronics' YouTube, Instagram, and Facebook channels.

Since the 5th, Samsung Electronics has showcased the 'Bespoke AI Combo' outdoor advertisements at nine major landmarks nationwide, including Lotte World Mall in Jamsil, COEX in Samseong-dong, Gangnam Station on the Shinbundang Line, The Hyundai Seoul in Yeouido, and Starfield Suwon, Goyang, and Anseong. Last month, Samsung held the 'Welcome to Bespoke AI' event, unveiling numerous new AI home appliances and services, emphasizing the formula 'AI Appliances = Samsung.'

Samsung Electronics' 'Bespoke AI' outdoor advertisement displayed at Piccadilly Circus, London, UK. Photo by Samsung Electronics

Samsung Electronics' 'Bespoke AI' outdoor advertisement at Gangnam Station on the Shinbundang Line. Photo by Samsung Electronics