The protagonist 'Maru' of the Naver Webtoon series 'Maru is a Gangjwi' has announced a surprise collaboration with Kakao Friends' popular character 'Chunsik.'
'Maru is a Gangjwi,' which concluded last November, warmly depicts the daily life of Maru, a pet dog who suddenly turns into a child one day. Based on a strong fandom, the character continues to maintain its vitality through various brand collaborations. Naver Webtoon plans to continuously discover super popular characters like Maru to strengthen its IP business.
Since the collaboration news between Maru and Chunsik was revealed online on the 10th, fans of both characters have been eagerly anticipating it. On the 14th, an Insta-toon depicting the process of Maru and Chunsik meeting and becoming friends will be released.
The collaborative products of the two characters will be unveiled over two days, on the 16th and 17th. Sales will begin on the 18th through Naver Webtoon's online brand store 'Webtoon Friends,' Kakao Friends' online and offline stores, KakaoTalk Gift, 29cm, and Musinsa.
Maru is a Gangjwi IP, which has proven its popularity through various pop-up stores, has successfully collaborated with brands across diverse sectors such as GS Retail, Mega MGC Coffee, Domino's Pizza, Haitai Ice Cream, KT, Samsung Galaxy Z Flip6, Kookmin Card, LG Household & Health Care, Photoism, Lotte World, Fuji Instax, and Koryo Eundan.
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