Nudge Healthcare announced on the 11th that it will hold an 'Outdoor Sculpture Stamp Challenge' in collaboration with Shinsegae Simon Yeoju Premium Outlets on Cashwalk's 'TeamWalk' until May 11.
This challenge is designed so that participants can receive Cashwalk rewards by visiting three designated stamp locations while enjoying the art sculptures displayed throughout the outlet. When participants visit all three locations?'Yeoju Premium Outlets EAST Central Plaza,' 'Yeoju Premium Outlets WEST in front of Adidas,' and 'Yeoju Premium Village Starbucks'?stamps are automatically activated within the Cashwalk app. Participants who collect all three stamps will receive cash rewards.
The challenge is planned with the concept of an 'art walk' featuring a total of 45 sculptures. Combining art appreciation and walking, it offers a differentiated participation experience from existing challenges. The course is designed to encourage participants to naturally walk by exploring the art pieces exhibited throughout the outlet, moving beyond a simple shopping route. This challenge’s distinctive feature is adding artistic sensibility and enjoyment to everyday walking, rather than just simple movement.
Park Jeongshin, CEO of Nudge Healthcare, said, "This challenge is a new form that combines walking, art, and shopping, designed to help participants engage in healthier physical activity in a more enjoyable and emotional way." He added, "We will continue to expand by collaborating with various partners to develop the platform into one that offers more than just health management."
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