Incross, a digital advertising company affiliated with SK Square, announced on the 11th the launch of a local festival advertising package utilizing TMAP navigation.
This package is an advertising product displayed at the top of the festival and event pages frequently visited by festival enthusiasts within TMAP. It combines display advertising (DA) spaces with the voice guidance service 'DeulliGo,' enabling efficient marketing throughout the entire process from pre-awareness to actual visit inducement.
TMAP is Korea's number one mobility platform with over 24 million cumulative subscribers, boasting a high reach and usage rate among drivers. According to the Ministry of Culture, Sports and Tourism's '2024 National Travel Survey,' about 89% of festival visitors use private cars, making TMAP advertising an optimized medium for local festival marketing.
Local government advertisers can display festival information at the top of TMAP's festival and event pages and place banner ads on highly visible spaces such as the TMAP main screen and route guidance end screen. Additionally, through 'DeulliGo,' real-time route-based voice guidance can naturally deliver festival information inside the vehicle even while driving.
In particular, DeulliGo analyzes the driver's route and surrounding location information to deliver customized voice messages introducing the local festival upon arrival near the festival area. So far, 33 public institutions and local governments nationwide, including Jinan-gun in Jeonbuk with the 'Jinan Red Ginseng Festival' and Hampyeong-gun in Jeonnam with the 'Winter Night Light Festival,' have conducted DeulliGo campaigns.
Son Yoon-jung, CEO of Incross, stated, "Through the TMAP-based advertising package, we will effectively promote various local festivals nationwide and contribute to revitalizing the local economy. We will continue to strengthen our service competitiveness through differentiated advertising products that combine media characteristics and advertisers' needs."
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