DK Asia recruits Executive Director Jo Hyun-wook, former Head of Marketing at Hyundai Construction

DK Asia announced on the 9th that it has recruited real estate marketing expert Cho Hyun-wook, former Head of Marketing at Hyundai Engineering & Construction, as Executive Director.

Executive Director Cho is a real estate marketing expert who has served as the head of the Songdo Landmark City development project at Daewoo Economic Research Institute, DL E&C, Hyundai Engineering & Construction, and Hyundai Motor Group affiliates. At Hyundai Engineering & Construction, he elevated the 'Hillstate' brand from 7th place in the industry to the number one brand and successfully established the high-end brand 'THE H' in the market. He played a key role in strengthening Hyundai Engineering & Construction's position in the Seoul Gangnam reconstruction market. Additionally, he has taught practical marketing strategies at Konkuk University Graduate School of Real Estate and LH Land University.

Jo Hyun-wook, Executive Director of DK Asia. Provided by DK Asia

DK Asia stated, "Through differentiated marketing strategies, we plan to complete the premium lifestyle of Korea's first resort city and further enhance the status of Royal Park City as a high-end urban brand."

Royal Park City is the largest private urban development project in Korea, developed by DK Asia in Seo-gu, Incheon. It consists of a total of 36,500 households and covers an area of 1,234,000 pyeong. It is Korea's first high-end city combining urban and resort elements.

Last year, the first phase complex with 4,805 households was completed, and the second phase complex (1,500 households) was supplied using the pre-construction and post-sale method for the first time in Incheon. In particular, the second phase complex received recognition for differentiating itself from conventional urban development methods by constructing infrastructure such as parks and sports facilities first.