KB Asset Management visited India, a promising investment destination, to directly experience the local digital industry and released video content through the 'RISE ETF' YouTube channel.
The content was produced based on documentaries and interviews filmed locally in India to commemorate the launch of the RISE India Digital Growth ETF, which was listed on the 1st of last month.
The 'India On-site Experience Content,' featuring India investment expert and author of the book Investing in India, Kang Hwangman, along with KB Asset Management employees, is praised for evolving the way of communication with investors.
Kang Hwangman said, "India is no longer an underdeveloped country but a nation rapidly advancing at an unimaginable speed," adding, "I participated in this project to highlight the high academic enthusiasm and spirit of challenge among Indian companies and the younger generation."
The content released on the RISE ETF YouTube channel consists of a total of four series: Business Trip RISE (3 episodes), India Now (7 episodes), RISE Invitation (3 episodes), and RISE Close Coverage (1 episode).
RISE Invitation analyzes the growth background and strategies of India as a global IT powerhouse through interviews with leading Indian software and AI companies such as KPIT and GoodSpaceAI.
Cha Jin-ho, head of the ETF marketing team at KB Asset Management, introduced, "India, with the world's largest working-age population, is digitalizing at an astonishing pace," adding, "At the center are innovative companies and services." He further explained, "We have newly attempted communication focused on content that allows investors to directly experience industry trends through ETFs."
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