SAMG Entertainment (hereinafter SAMG Entertainment) announced on the 8th that it will join hands with Hyundai Motor Company to launch a large-scale youth marketing campaign using the popular animation "Catch! Teenieping" (hereinafter Teenieping).
Teenieping is a popular animation with over 1.3 billion cumulative views on YouTube and OTT platforms, and last year, the movie based on the series surpassed 1.24 million viewers, ranking as the second highest-grossing K-animation of all time.
This collaboration is an attempt to add entertainment elements to Hyundai Motor’s existing youth marketing focused on growth and education, making it easier and more enjoyable for the growing generation to engage with the brand.
First, the two companies will produce a 10-minute spin-off film featuring Teenieping characters and Hyundai Motor’s exclusive vehicle characters. The episode includes Teenieping characters riding Hyundai’s exclusive characters they created themselves, challenging a racing competition. This is the first time Teenieping has created content incorporating a corporate brand within its animation universe.
Following the release of a 5-second teaser video today, the trailer will be available on the 17th, and the full film will be released on the 1st of next month through Hyundai Motor and Teenieping social channels.
Additionally, to celebrate Family Month, the collaboration content will be featured at "Youth Adventure 2025," held for a month starting May 1st at Hyundai Motorstudio Goyang (located in Goyang-si, Gyeonggi-do). Immersive experience content utilizing Hyundai Motor’s brand space and limited edition collaboration goods will provide enjoyment for child customers.
In particular, during the experiential program "Kids Ground," held over two days from May 4th, the first weekend of the event, visitors can enjoy various activities such as photo time and sing-along mini-concerts with Teenieping.
The winning entries of the drawing contest from Hyundai Motor’s representative kids program, the "9th Hyundai Kids Motor Show," will also be exhibited from May 1st at the Teenieping exhibition space in Hyundai Motorstudio Goyang.
Kim Suhoon, CEO of SAMG Entertainment, said, “Hyundai Motor’s desire to provide experiences related to growth, education, dreams, and happiness met with Teenieping’s harmless character identity, enabling a special collaboration. We expect this collaboration to be a valuable opportunity that will continuously provide happy experiences for all family members.”
Jiseongwon, Executive Director of Hyundai Motor’s Brand Marketing Headquarters, stated, “Hyundai Motor continues to pursue new approaches in content marketing through various methods, such as producing the snack movie ‘Night Fishing,’ to strengthen communication with the younger generation. This Teenieping project will offer new and meaningful experiences by collaborating with a beloved youth character, allowing Hyundai Motor to naturally integrate into the daily lives of the growing generation.”
Meanwhile, SAMG Entertainment plans to continue developing various forms of content in partnership with Hyundai Motor through mid- to long-term collaboration, creating content that consumers can relate to the brand.
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