Fintech Startup Founder Changes Company Name to ‘Softment’

Company Renamed as Softment Inc.
Co-CEO System Introduced for Expansion into Electronic Finance

The entrepreneur operating the smart order service 'Tablelo' announced on the 4th that the company has changed its name to 'Softment Inc.' and transitioned to a co-CEO system.

The new name Softment combines 'Soft,' meaning smoothness, and 'Payment,' referring to payment, signifying the company's intention to transform rigid payment systems into a smoother and more user-friendly experience.

Additionally, Softment appointed former Vice CEO Jeong Jae-hoon as the new co-CEO alongside existing CEO Jang Ha-il, aiming to maximize management efficiency for entering the electronic finance industry under the leadership of two co-CEOs.

CEO Jeong Jae-hoon, a co-founder of Softment, has been responsible for platform operation and overall business management since 2020, and led the acquisition of Softment’s electronic payment gateway (PG) license last year.

Through this name change and management restructuring, Softment plans to expand the market share of its core smart order service 'Tablelo' while also developing a new offline simple payment system to strengthen its service competitiveness in the electronic finance market.

Jeong Jae-hoon, CEO of Softment, stated, "Based on the new name and management system, we will further advance Tablelo’s technology and continue to grow in the fintech sector. We will provide innovative financial services to create customer-centric value."