[Seoul Mobility Show] BMW Unveils 4 Electric Vehicles, Introduces Korea's First EV Membership

BMW Group Korea unveiled four pure electric vehicles for the first time in Korea at the 2025 Seoul Mobility Show, expressing its ambitions for the Korean electric vehicle market. Marking its 30th anniversary, BMW Group Korea is introducing the country's first large-scale test drive program, the pure electric vehicle (BEV) membership.

From the 3rd to the 13th, at KINTEX in Goyang-si, Gyeonggi-do, BMW Group Korea showcased high-performance pure electric models ▲i4 M50 xDrive Gran Coupe ▲iX M70 xDrive ▲Mini Cooper Convertible and ▲Mini JCW for the first time in Korea at the '2025 Seoul Mobility Show.'

First, BMW presented a total of six models, including the i4 M50 xDrive Gran Coupe, born under the theme "The joy of driving, the newness of tomorrow," the iX M70 xDrive with enhanced driving performance and luxury, and the New M5 First Edition, which has been strengthened with electrification technology.

Mini exhibited five models, including the Mini Cooper Convertible, which offers an open and airy feeling, the high-performance Mini JCW, and the compact SUV Electric Mini Aceman, emphasizing fresh design and practicality.

Joo Yang-ye, Head of BMW Korea Brand Division, is introducing the BMW New iX M70 xDrive (left) and New i4 Gran Coupe (right). Photo by BMW Group Korea

Meanwhile, to commemorate its 30th anniversary, BMW Group Korea announced the introduction of the BMW pure electric vehicle (BEV) membership program, the first of its kind in the domestic automotive industry. Through this program, BMW plans to provide customers with the opportunity to test drive a total of 230 various electric vehicles.

Hansang Yoon, CEO of BMW Group Korea, said, "BMW Group Korea will embody the group's core values by presenting models that provide the inherent 'joy of driving' while achieving innovative progress toward a better future." He added, "As this is a special year marking the 30th anniversary of BMW Group Korea, we will continue new efforts for sustainable co-growth with Korean society."

Hansang Yoon, CEO of BMW Group Korea, is delivering a greeting at the BMW Group Korea press conference held at the 2025 Seoul Mobility Show. Photo by BMW Group Korea