[Seoul Mobility Show] Kia Unveils New Concept Mobility 'PV5 Shupillaum' with LG Electronics

Kia and LG Electronics to Collaborate on PBV-Specific Modular Appliances
Targeting Market Launch in the Second Half of Next Year

Kia is collaborating with LG Electronics to implement customer-tailored mobility (PBV) space solutions.

Kia PV5 Spillaum Glow Cabin concept car displayed at the '2025 Seoul Mobility Show' venue. Kia

On the 3rd, Kia signed a business agreement (MOU) with LG Electronics to implement mobility space solutions based on PBV (Platform Beyond Vehicle) at the '2025 Seoul Mobility Show' held at KINTEX in Ilsan, Goyang-si, Gyeonggi-do. The signing ceremony was attended by Jung Won-jung, Vice President and Head of Kia's Domestic Business Division, and Ryu Jae-cheol, President and Head of LG Electronics' HS Business Division.

The two companies plan to provide differentiated experiences by integrating advanced home appliances into PBVs, allowing them to be used as personalized offices, studios, lounges, and more, regardless of location.

At the Kia pavilion of the Seoul Mobility Show, Kia unveiled two 'PV5 Spielraum' concept cars that showcase the vision of the business agreement. 'Spielraum' means 'play space' in German.

The Spielraum Studio concept car is designed for solo entrepreneurs who frequently move and need workspace or storage. It applies AI home appliances optimized for the PV5 interior space, such as modular stylers, smart mirrors, and coffee machines.

Depending on the driver's business schedule, AI calculates the remaining travel time until arrival and suggests the optimal styler course, enabling situation-specific customized settings.

Kia PV5 Spillaum Glow Cabin concept car displayed at the '2025 Seoul Mobility Show' venue. Kia

The Spielraum Glow Cabin concept car targets the growing demand for 'chacnic' (car picnic) activities, equipped with a refrigerator, microwave oven, wine cellar, and more to support customers enjoying various outdoor activities like camping and picnics.

The two companies plan to launch the Spielraum concept cars in the second half of next year and will also collaborate on developing advanced home appliances and AI solutions to simplify and enhance everyday work.

Kia PV5 Spillaum Studio concept car exhibited at the '2025 Seoul Mobility Show' venue. Kia

Vice President Jung Won-jung said, "Collaboration with LG Electronics will be an important turning point in realizing the essential value of PBV as a 'platform beyond the vehicle.' It will contribute to creating a new paradigm of mobility evolving beyond simple transportation into personalized living and working spaces."

President Ryu Jae-cheol emphasized, "LG Electronics' 'AI space solution,' which creates a new daily life through empathetic intelligence, will expand beyond the home to mobility and ultimately to all spaces where customers stay."