Coway Selected as One of Korea's Top 100 Brands in Q1

Ranked 32nd Overall in Q1
Up Three Places from the 2024 Annual Ranking

Coway announced on the 2nd that it has been selected as one of the ‘Top 100 Brands in Korea’ for the first quarter of this year by Brandstock, a brand value evaluation company. The ‘Top 100 Brands in Korea’ is a system that selects the top 100 brands with the highest scores among about 1,000 brands across more than 230 major domestic industry sectors, based on the patented brand value evaluation model BSTI (Brand Stock Top Index).

Coway BEREX Triple Chair

In this survey, Coway scored a total of 859.4 points out of 1,000 on the BSTI, rising three places from its annual ranking last year to 32nd place. Coway received excellent evaluations by enhancing the competitiveness of the sleep and healing care brand Birex through active research and development (R&D).

A Coway representative said, “Innovative products, including the Birex Triple Chair, have consistently been loved by consumers, contributing to increasing our brand value,” and added, “We will continue to strengthen our brand position through products and differentiated services that meet the diverse lifestyles of our customers.”