"We Will Continue to Develop Eco-Friendly Products"
KCC announced on the 2nd that its architectural water-based paint ‘Sup-euro’ has been selected as the No. 1 eco-friendly paint brand for seven consecutive years in the ‘2025 Korea Industry Brand Power Index (K-BPI).’
The K-BPI, organized by the Korea Management Association Consulting (KMAC), is a representative brand evaluation index in Korea. It measures brand power annually based on consumer surveys to understand and compare the level of domestic industry sectors and corporate brands.
KCC’s flagship paint brand Sup-euro carries the meaning of transforming the urban building forest into a space where people can breathe healthily, just like in nature.
Sup-euro’s flagship products, ‘Sup-euro Flex’ and ‘Sup-euro Metallic,’ have obtained the environmental mark certified by the Korea Environmental Industry & Technology Institute, an agency under the Ministry of Environment.
The premium paint ‘Sup-euro Flex,’ which is resistant to scratches, uses high-grade special emulsion resin to maintain a clean appearance even under external friction. ‘Sup-euro Metallic’ is a paint that can create a glamorous and sophisticated look, with excellent adhesion, making it suitable for various materials such as general concrete walls, wood, and wallpaper.
A KCC representative stated, "We will continue to prioritize our customers and strive to earn their unwavering love through continuous development of eco-friendly products and a systematic brand management system."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
