[Click eStock] "Jieosoft, Sales Growth Accelerates... Oasis Achieves Record Monthly Sales"

On the 2nd, KB Securities evaluated GeoSoft by stating that "its core subsidiary Oasis (a dawn delivery company) has shifted to an aggressive marketing strategy since last month, resulting in rapid growth."

On the same day, KB Securities researcher Kim Hyun-kyum said, "GeoSoft's estimated performance for the first quarter of this year is expected to record sales of 142.3 billion KRW and an operating profit of 6.8 billion KRW."

Oasis started aggressive marketing by launching main advertisements on Naver from last month, marking the milestone of surpassing 2 million members. This contrasts with its previous passive advertising approach (about 0.7% of sales), which focused on cost control. Researcher Kim emphasized, "Currently, the number of new member sign-ups is estimated to have more than doubled compared to usual (from 20,000 to 40,000 per month), and according to the payment information platform WiseApp, March sales set a new monthly record."

Dawn delivery is also expected to expand nationwide. Researcher Kim stated, "Following the expansion of dawn delivery to Daejeon, the largest city in the Chungcheong region, on the 17th of last month, efforts are underway to secure logistics centers to enter the Yeongnam region, the largest non-capital area."

Attention was also drawn to the aggressive mergers and acquisitions (M&A) policy. Researcher Kim said, "Following the attempt to acquire 11st last year, a 'conditional investment agreement' has been signed for the acquisition of Tmon," adding, "The process is ongoing in a stalking horse manner, and the final acquirer is expected to be decided next month." He noted, "Considering that the current number of members is about one-sixth of competitor Market Kurly, successfully acquiring Tmon, which has about 28 million members, would be a significant turning point for expanding subscribers and sales growth."

Meanwhile, a disclosure was made on the 18th of last month regarding the acquisition of treasury shares (amounting to 10 billion KRW, approximately 8% of market capitalization). Researcher Kim evaluated, "The large-scale treasury share purchase at the point of switching to a growth strategy is sufficient positive momentum for the stock price." However, he pointed out that uncertainties related to the Tmon acquisition M&A remain a risk factor.