iM Bank Selects Singer 'Psy' as New Model

iM Bank announced on the 1st that it has selected singer Psy as its new model and released a teaser advertisement on the official iM Bank YouTube channel ahead of the main commercial. The full video advertisement will be unveiled on the 10th. Psy will serve as the main model for iM Financial Group (formerly DGB Financial Group) and iM Bank.

The advertisements and videos featuring Psy will convey the message of innovation that iM Bank pursues amid the changes brought by digital transformation. The upcoming commercial videos and various content will showcase the theme of building a unique future together through the financial trust that iM Bank has established, embodied by Psy, who has continuously pursued creative change with solid planning since his groundbreaking debut.

An iM Bank representative stated, “Psy is an icon who possesses both symbolic significance of the era and content planning skills, not only through his singing career but also by successfully planning and leading the 'Hmphok Show.' We chose Psy as our model because his proven image of trust and innovation aligns with iM’s goal of becoming the ‘Only 1 Hybrid Financial Group.’”

Hwang Byung-woo, President of iM Bank, conveyed, “We will actively utilize Psy’s energetic and professional qualities, which are well recognized from the MZ generation to middle-aged groups, to expand the iM Financial Group brand. Furthermore, we plan to sequentially present messages combining performances and sensibilities unique to Psy through upcoming video advertisements and digital content.”