Incross unveils AI PPL platform 'Stellize' for the first time... "Opening a new chapter in marketing"

Incross, a digital advertising company affiliated with SK Square, announced on the 1st that it has privately opened ‘Stellaize,’ an artificial intelligence (AI) product placement (PPL) platform that connects advertisers and creators. Taking this opportunity, Incross plans to enhance the platform's performance by assessing its practical usability and effectiveness in the field of content marketing.

Stellaize is a PPL platform that connects brands and the creator ecosystem. Through an AI-based creator matching system and automated performance reporting features, it supports faster and more efficient collaboration between brands and influencers. The platform name Stellaize combines ‘stella,’ meaning star, and ‘optimize,’ referring to AI and optimization. It signifies optimizing collaboration with numerous creators who possess diverse personalities and charms like stars through AI technology.

The main feature of Stellaize is AI creator matching. It analyzes various data such as activity fields, audience demographics, and response indicators to automatically recommend influencers suitable for brand campaigns, providing detailed comments explaining the reasons.

To enable brands to quickly grasp campaign performance before and after, an automated performance report feature is also equipped. This function helps objectively analyze PPL effects based on various indicators such as keyword analysis, changes in search volume and mentions, and engagement.

Currently, Incross has secured more than 200 creators available for PPL campaigns on Stellaize. During the initial operation of Stellaize, the platform will be advanced based on user reactions and operational data from actual campaigns, and the scope of public access will be gradually expanded.

Son Yoon-jung, CEO of Incross, said, “Stellaize is a platform designed to efficiently facilitate collaboration between brands and creators based on AI technology. Incross will actively reflect user feedback gathered during the initial operation of the PPL platform and expand the range of services it can provide as a content rep.”