Coca-Cola Launches Sports Drink 'Powerade Zero Lime Flavor'

Expanding the Lineup with Zero-Calorie Sports Drinks

Coca-Cola's sports drink brand 'Powerade' announced on the 1st that it is strengthening its product lineup by launching a new product, 'Powerade Zero Lime Flavor.'

Powerade Zero Lime Flavor contains niacin (vitamin B3), which is necessary for energy production in the body, providing powerful hydration while reflecting the needs of consumers who want a lighter and fresher taste. It emphasizes visual vitality and freshness with the unique refreshing scent of lime and a fluorescent green color. In particular, as a zero-calorie product, it allows for light hydration in daily life without calorie concerns.

A Coca-Cola representative said, "The newly introduced Powerade Zero Lime Flavor, with its refreshing lime scent and zero-calorie combination, will be a good choice to enjoy without burden before and after exercise as well as in increasingly hot weather," adding, "We will continue to strengthen our competitiveness as a sports drink brand by expanding our product portfolio to broaden consumer choices."

The new product Powerade Zero Lime Flavor will be sequentially sold through convenience stores, large supermarkets, Coca-Cola's official app 'CokePLAY,' and other online channels via Coca-Cola Beverage, a subsidiary of LG Household & Health Care.