"April Fools' Day & Black Day" Orion Releases Limited Edition 'Haek Aisher'

The Ultimate Level 4 Sourness Achieved
Available in Candy Balls, Soft Candy, and Jelly

Orion announced on the 1st that it has launched three types of 'Haek Aisher' with a stronger sour taste than the existing Aisher to celebrate April Fools' Day and Black Day.

The 'Haek Aisher' products consist of candy balls, soft candy, and jelly. Orion added green apple flavor to the Haek Aisher candy, and included calamansi and lemon-flavored fillings in the stick-type Haek Aisher Chew and Haek Aisher jelly to allow for a longer-lasting sour taste experience.

Orion indicates the 'sourness level' it developed for each Aisher product on the packaging. The existing Aisher ranges from level 2 to 3. The limited edition Haek Aisher is implemented at level 4, representing the ultimate sourness.

First introduced in 1988, Aisher has established itself as a representative sour candy brand in Korea by combining a tangy sour taste with a 'fun' concept. Currently, three types of 'Aisher' candy balls with sour powder, three types of stick-shaped soft candies called 'Aisher Chew' with sour filling inside, and two types of chewy 'Aisher Jelly' filled with jam and sherbet fillings are on sale.