Digital advertising agency WiseBuzz announced on the 31st that it has been selected as the first Korean company to join the TikTok Marketing Partners (TMP) program.
The TikTok Marketing Partners program is a globally recognized partnership program officially endorsed by TikTok. This is the first time a Korean agency has been selected in the marketing agency category. The program provides optimized advertising consulting for TikTok and officially certifies agencies that have the capability to run successful marketing campaigns on the TikTok platform.
WiseBuzz offers differentiated services by presenting TikTok-optimized advertising solutions and creative strategies based on its extensive experience and know-how in online advertising. Utilizing AI-based advertising products and targeting strategies, it supports domestic and international companies in effectively responding to the growing demand for TikTok marketing. With a team of more than 20 experts recognized for their specialized knowledge and capabilities in TikTok advertising, WiseBuzz is distinguished by its ability to provide TikTok-optimized advertising consulting.
With this selection as a TikTok Marketing Partner, WiseBuzz has solidified its position in the online advertising market by gaining unique expertise and credibility related to TikTok advertising. As a TikTok marketing partner agency, WiseBuzz plans to work more closely with TikTok to execute creative and efficient campaigns and help its clients achieve successful business outcomes.
Recently, WiseBuzz has accelerated the expansion of its retail media business by recruiting Kang Beom-seok, formerly of Meta and Kakao, as the head of the division. Leading with TikTok Shop both domestically and internationally, WiseBuzz plans to internalize consulting and operational expertise for TikTok Shop in the U.S. and Southeast Asian countries, thereby actively expanding its retail media business beyond TikTok marketing consulting.
Kim Jong-won, CEO of WiseBuzz, said, "Although TikTok has been steadily growing in Korea, the TikTok Marketing Partners program had not been introduced here until now, making it difficult for advertisers to find official TikTok marketing partner agencies. We are very pleased that WiseBuzz has been selected as the first TikTok Marketing Partner agency in Korea with the introduction of this program."
He added, "We plan not only to propose strategic solutions that help domestic brands better understand TikTok and maximize advertising performance but also to provide customized consulting strategies that enable successful marketing using TikTok in overseas markets."
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