Collaboration with Indie Singer-Songwriter Woo Hyo
Kia announced on the 30th that it has released the song "Calling You," featuring domestic indie singer-songwriter Woo Hyo, which embodies the brand philosophy.
Kia announced on the 30th that it has released the song "Calling You," which embodies the brand philosophy, in collaboration with domestic indie singer-songwriter Woo Hyo. (Provided by Kia)
In July 2023, Kia conveyed its brand philosophy through a 10-second video content titled "The Power That Moves Me, Us," created in its first collaboration with Woo Hyo. This time, with "Calling You," the focus is on the story of the "I" that makes up the community "Us."
Kia plans to present the core message contained in the song to customers through various content such as music videos and support films. Additionally, a support film that can explain the planning intent and message to customers in more detail will be released later.
A Kia representative stated, "We expressed Kia’s brand philosophy, 'Movement that inspires,' through Woo Hyo’s warm and creative perspective," adding, "We will do our best to deliver comfort and inspiration to everyone through diverse content and innovative experiences."
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