Krit Ventures Invests in Onselfworld, Operator of Marketing Platform 'MyB'

Investment of 1.5 Billion KRW from Krit Metaverse Fund
Anticipating Innovation in Ad Tech Services with AI Integration

Krit Ventures has invested 1.5 billion KRW in Onselfworld, which operates the digital marketing platform ‘MyB’ based on hyper-personalized identifiers. Onselfworld is currently conducting a pre-Series A round.

According to Krit Ventures on the 28th, this investment was made from the Young Front One Krit Metaverse Fund. This fund has previously invested in Buffett Seoul, Dr. Now, BuildBlock, Finders AI, and BioResearch AI.

MyB, developed and operated by Onselfworld, analyzes users’ preferences to provide easy and simple customized quizzes and rewards, while offering advertisers efficient targeted marketing that overcomes the limitations of existing advertising identifiers. Notably, precise targeting is possible even for iPhone users. Since its launch in April last year, it has surpassed 700,000 subscribers in just nine months.

Unlike the mainstream app-tech forms such as pedometers or challenges, MyB offers fun quiz elements based on consumer preferences along with rewards. Users can earn ‘Preference Badges’ by solving various quizzes added weekly, which can be exchanged within the app for various real products such as gift certificates and gold.

To protect customer information, it also holds a domestic patent for hyper-personalized advertising identification technology that fundamentally resolves privacy issues by assigning ownership of advertising attribute information to users in targeted advertising.

Cho Changhyun, CEO of Onselfworld, stated, “With this investment, we will enhance our machine learning-based personalized recommendation engine and advance quiz events through the introduction of AI agents. We are also preparing to expand the ad network business so that Onselfworld’s unique identification technology can be utilized across other mobile media.”

Song Jaejun, CEO of Krit Ventures, said, “Onselfworld will bring innovation to the market through AI-integrated customer-tailored services in the ad tech field. We expect them to quickly secure competitiveness based on their proprietary technology not only domestically but also in the global market.”

Meanwhile, Krit Ventures manages six funds with a total AUM (Assets Under Management) of 260 billion KRW, receiving capital from policy funds such as the Korea Fund of Funds, Growth Finance, and Korea Development Bank, as well as leading overseas companies including Supercell, Ubisoft, and NetEase.