The Meeting of Terra and Dinotank... HiteJinro Launches Ice Pack Special Edition

The Common Denominator is Australia
Ice Bag Featuring Quokka and Bobo
Available in 12 or 24 Packs of 355mL Canned Beer

HiteJinro announced on the 28th that it will collaborate with its beer brand Terra and the popular character Dinotang.

To celebrate the 6th anniversary of Terra's launch, HiteJinro is conducting the 'Jump Up 2025!' campaign. As part of this, it is carrying out collaborative marketing with different industries that match Terra's clean image. The strategy is to add a fresh image to the brand and strengthen communication with consumers, providing differentiated enjoyment.

This collaboration between Terra, made with 100% Australian pure malt, and Dinotang is related to 'Australia.' Dinotang, operated by IPX (formerly Line Friends), is a character loved by many for the innocent stories of the Quokka family and friends whose life goal is to find the best marshmallow. Dinotang, a new interpretation of the Quokka native to Australia, is a friendly character well recognized among the younger generation.

To welcome the spring season, HiteJinro has released an ice bag special pack useful for outdoor activities. The Terra ice bag special pack features Quokka and Bobo roasting marshmallows around a campfire. The product is offered in special packs containing 12 or 24 cans of 355mL canned beer and is sold at major supermarkets nationwide.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "With the collaboration with Dinotang, Terra adds an element of fun while more effectively promoting its core ingredient, 100% Australian pure malt," and added, "We will continue marketing activities that allow consumers to have a differentiated brand experience."