Korea Tourism Organization Announces Call for Companies to Participate in 'Data Marketing Consulting Support Project'

The Korea Tourism Organization is recruiting tourism companies to participate in the 'Data Marketing Consulting Support Project' until April 15.

A total of 27 companies will be selected across three categories: data analysis environment construction, marketing automation, and growth hacking. Since 2023, the Tourism Organization has been optimizing marketing strategies and supporting efficient growth for tourism companies based on data through this project.

Selected companies will receive consulting from professional consultants for four months and practical solutions to address their business challenges. In particular, companies selected in the marketing automation and growth hacking categories will also receive marketing support funds ranging from 4 million to up to 10 million KRW to facilitate smooth project execution.

Detailed information about the application can be found on the Korea Tourism Industry Portal Touraz. The final selection results will be announced in early May.

Lee Misook, head of the Tourism Data Strategy Team at the Tourism Organization, stated, "All companies that participated in this project last year recorded an average growth of more than seven times, achieving a substantial increase in sales," adding, "As data utilization has become a necessity rather than an option for the growth of tourism companies, the Organization will actively support tourism companies to enhance market competitiveness and achieve sustainable growth."