Premium Korean Beef at Special Prices! Lotte Department Store Busan Main Branch Hosts 'Livestock Expo'

Food Hall Hosts First Livestock Product Fair with Largest Volume and Discounts Ever
100% Winning Lottery and 10,000 KRW Lotte Gift Certificate Events

Lotte Department Store Busan Main Branch will host a special livestock product fair for gourmets at its B2 Food Hall from March 28 to April 3.

This event will feature premium Hanwoo brands such as 'Gangwon-do Hoengseong Hanwoo' and 'Gyeongnam Hanwoojie', offering top-quality Hanwoo at special discounted prices. In addition, delicacies such as Jirisan Heukdwaeji (black pork), Hanwoo gopchang (beef intestines), and makchang (beef abomasum) will also be available, providing an even richer gourmet experience.

Korean Beef Expo. Provided by Lotte Department Store

During the fair, customers can purchase a variety of Hanwoo cuts at special prices. This includes marbled sirloin, melt-in-your-mouth tenderloin, and juicy striploin for grilling, as well as whole beef feet, chadolbagi (brisket), bulgogi, and beef for soup. Jirisan Heukdwaeji pork belly and shoulder will also be offered at reasonable prices.

To commemorate the first Livestock Product Fair, Hanwoo and Handon (Korean pork) will be sold in limited quantities at exceptional prices for the first three days of the opening weekend.

From March 28 to 30, Hanwoo and Handon will be offered at ultra-special prices, limited to 3kg per person.

On March 28, Hanwoo sirloin 1++ grade will be sold at 8,900 KRW per 100g; on March 29, striploin 1++ grade at 9,900 KRW per 100g; and on March 30, bulgogi 1++ grade at 3,300 KRW per 100g, all in limited quantities. Additionally, from March 28 to 30, Handon pork belly and neck will be sold at a 50% discount, limited to 100kg per day.

In celebration of the full arrival of spring, camping sets of Hanwoo and Handon targeting campers will also be available, along with small-portion products by cut for 1-2 person households. To help ease the burden of rising dining-out costs, Bosung Nokdon herbal black pork jokbal HMR (Home Meal Replacement) will also be offered at reasonable prices for easy enjoyment at home.

Furthermore, Hanwoo 1st grade marinated bulgogi from the famous Apgujeong restaurant 'Samwon Garden' will be available at a 50% discount.

Various events and generous benefits are prepared during the fair. Customers who purchase over 50,000 KRW of Hanwoo in a day will receive a 100% winning lottery ticket, and those who spend over 200,000 KRW on livestock products will receive a 10,000 KRW Lotte gift certificate, limited to the first 500 customers.

Do Sangwoo, Food Team Leader at Lotte Department Store Busan Main Branch, said, "This livestock product fair was prepared to stimulate spring appetites as the season is in full bloom," and added, "It is a great opportunity to enjoy premium Hanwoo and Handon at special prices."