Paris Baguette's 'Paran Label' Surpasses 1.2 Million Units Sold Within One Month of Launch

Thanks to the Healthy Pleasure and Slow Aging Trends
Six New Products to Be Released in Early April

Paris Baguette's healthy bread brand 'Paran Label' announced on the 26th that seven products have surpassed 1.2 million cumulative sales within a month of their release.

'Paran Label' is analyzed to be gaining popularity by aligning with the trends of 'Healthy Pleasure,' which means enjoying health management, and 'slow aging,' which delays aging.

Paris Baguette 'Blue Label'. SPC

Consumer responses are also positive. On internet blogs and other platforms, there are favorable reviews such as "Even though it is whole grain bread, it is not coarse but has a chewy and moist texture, making it delicious," and "The ingredients are generously included, giving a savory flavor with every bite."

Paris Baguette plans to additionally launch four types of Paran Label healthy bread (Protein Roman Mill Bread, Whole Grain Oat Bread, High Dietary Fiber Whole Wheat Bread, High Protein Grain Roll) and two types of sandwiches (Tuna Rye Sandwich, Vegetable Salad Roll) in early April.

A Paris Baguette representative said, "Paran Label breaks the stereotype that healthy bread tastes bad and is receiving good responses with its differentiated taste and texture," adding, "We will continue to expand the Paran Label lineup going forward."