Ride, a company specializing in car test drives and online sales, announced on the 25th that it has been selected as the official partner for purchasing and sales by KGM, the first of its kind in Korea.
Consumers can now purchase new KGM vehicles directly through the Ride platform and the KGM test drive reservation page. This selection is expected to be a significant turning point for Ride as it establishes a car distribution method without salespeople and leads the online vehicle purchasing market.
Ride has built the KGM Experience Center microsite, which offers a one-stop service from online price estimation and vehicle consultation to test drives and purchases of KGM vehicles. Consumers can check detailed vehicle information anytime and anywhere through the platform and use real-time price simulation based on option selections. Additionally, the online test drive reservation system allows convenient test drive services at preferred times and locations.
In particular, the recently unveiled ‘Musso EV’ has attracted great interest from the pre-order stage, raising expectations for the electric SUV market. Ride plans to provide a faster and more convenient purchasing experience through online sales of this model.
Furthermore, Ride has introduced a one-on-one online consultation service with automotive specialists to enable professional advice even during non-face-to-face purchasing processes. After making a purchase decision, customers can complete the new car purchase without complicated paperwork through a digital contract system and also receive direct vehicle delivery to their desired location.
Lee Min-cheol, CEO of Ride, said, "Being selected as KGM’s official online dealership is the result of Ride’s pursuit of digital-based innovation in car distribution," adding, "We will continue to strive to provide consumers with a more transparent and convenient car buying experience."
Meanwhile, Ride secured a cumulative investment of 6.5 billion KRW through Series A funding last year and is actively expanding its nationwide service areas and advancing platform technology. Having recorded sales of 23 billion KRW and achieved its first operating profit last year, Ride aims for an initial public offering (IPO) in 2027. Starting with the operation of the KGM online dealership, the company plans to continuously expand digital new car distribution channels and lead changes in the car purchasing paradigm.
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