Medipost's health functional food brand Mobita announced on the 25th that its popular product 'Mobita Iron Chewable' has surpassed cumulative sales of 130,000 units.
Mobita Iron Chewable contains 24 mg of iron, which corresponds to 200% of the daily nutritional reference intake, making it helpful for women and pregnant women who are at risk of iron deficiency. In particular, pregnant women, who require a higher amount of iron, can meet their daily recommended intake with this product. It is gaining attention in the iron supplement market and continues to receive steady love from consumers due to its high nutritional content and delicious plum flavor.
Additionally, it is formulated with 50 mg of vitamin C, which aids iron absorption. Vitamin C not only promotes iron absorption but also protects cells from harmful oxygen species through its antioxidant action and helps in the formation and maintenance of connective tissue functions.
The biggest feature of Mobita Iron Chewable is that it does not have the characteristic fishy smell of iron supplements. It is made with a plum flavor that is liked by people of all ages, allowing for pleasant consumption without any unpleasant taste. Furthermore, it is manufactured with minimal chemical ingredients such as silicon dioxide, HPMC, carboxymethyl cellulose, and coloring agents.
A Medipost representative stated, "Considering the difficulty of consistent intake due to the unique taste and smell of iron, developing a product that can be enjoyed deliciously seems to have been the key point for gaining steady popularity among consumers," and added, "We will continue to do our best to develop various products for consumers' healthy lives."
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