Over 50 Korean Language Students from Princeton University Attend Event
Student Invitation Program Continues Since Year Before Last
U.S. Branch: "We Will Continue to Expand Communication with Customers"
LG Electronics is expanding its engagement with students at prestigious American universities in response to the growing interest in Korean culture overseas.
On the 21st (local time), LG Electronics' U.S. branch hosted 'LG College Day' by inviting over 50 university students taking Korean language classes at Princeton University to its North American headquarters.
During the event, LG Electronics introduced innovative technologies embedded in products such as the LG Signature OLED TV, a wireless and transparent organic light-emitting diode (OLED) TV, and the portable wireless screen LG StanbyME, while touring the showroom at the headquarters with Princeton students. The company also shared its unique corporate culture centered on the brand slogan 'Life’s Good' and various efforts to create a better life and a sustainable future for the planet.
Since the year before last, LG Electronics' U.S. branch has been hosting LG College Day by inviting Korean language major students from nearby universities to introduce its business and technological capabilities and provide mentoring. In the first half of this year, Princeton University, Yale University, the University of Pennsylvania, Brown University, New York University, and Wesleyan University are scheduled to participate. This year’s event offers an opportunity to learn in detail about LG Electronics’ technology leading the U.S. home appliance market, as well as future technologies such as AI (artificial intelligence) homes and robotics.
On the 21st (local time), students from Princeton University in the United States visiting the North American headquarters of LG Electronics are listening to explanations about LG Electronics' technological capabilities and examining products. Photo by LG Electronics
LG Electronics hopes that the interest of university students taking Korean language classes at prestigious U.S. universities in K-culture will translate into interest in the LG Electronics brand, a leading Korean company operating locally. Furthermore, it is expected to lead to expanded engagement with future customers and opportunities to secure future talent.
At this event, LG Electronics also introduced various activities contributing to the local community, and the university students showed strong interest in LG Electronics’ ESG (environmental, social, and governance) management activities.
Since last year, LG Electronics' U.S. branch has been conducting the 'Endangered Species Protection Campaign with LG' using digital billboards in New York’s Times Square and established a 'Pollinator Garden' within its headquarters, becoming the first Korean company to receive wildlife habitat certification from the U.S. National Wildlife Federation (NWF). The Pollinator Garden is a garden where bees, butterflies, and other pollinators, whose populations have declined due to climate change, can stably inhabit, thereby preserving biodiversity and building a sustainable ecosystem.
LG Electronics’ North American headquarters was recognized for various efforts, including maximizing energy efficiency by applying a Building Energy Management System (BEMS) within the building, and received the highest level, Platinum, in the international green building certification system LEED in 2020.
Additionally, since 2021, LG Electronics has been an official sponsor of the Tennessee Titans, a National Football League (NFL) team based in Nashville, Tennessee, conducting clothing recycling campaigns with players and local residents. The company has also engaged in various social contribution activities communicating with the local community, such as donating the all-in-one washer-dryer 'WashTower' to elementary schools in Tennessee for low-income students.
Jung Kyu-hwang, Vice President and Head of North America, said, "We will continue to expand communication with various customers, including young generation (YG generation) customers such as local university students in the U.S., and keep broadening our customer engagement."
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