Kyungdong Navien Launches Kitchen Appliance Brand 'Navien Magic'

A Wide Range of Products Including Electric Induction Cooktops, Gas Ranges, and Range Hoods

Kyungdong Navien announced the launch of its kitchen appliance brand ‘Navien Magic’ by releasing a TV commercial featuring renowned chef Edward Lee.

On the 21st, Kyungdong Navien revealed that through ‘Navien Magic,’ it will introduce gas ranges, electric induction cooktops, electric ovens, range hoods, and microwave ovens. They have prepared various products, including the ‘Navien Magic Electric Induction Cooktop’ with a powerful heat output of up to 3400W, and plan to continuously expand the product lineup. ‘Navien Magic’ is available not only on Kyungdong Navien’s official online platform ‘Navien House’ but also through e-commerce channels such as Coupang and Naver, as well as offline retail stores.

To coincide with the launch, Kyungdong Navien released a new TV commercial featuring Edward Lee, who gained fame as the Black Chef. The commercial highlights how ‘Navien’ technology and ‘Magic’ come together to create a new kitchen system through Edward Lee’s innovative cuisine that fuses diverse cultures. It particularly emphasizes that when the heat of the electric induction cooktop increases, the suction power of the ‘3D Air Hood’ automatically strengthens, effectively addressing cooking fumes. The ad clearly explains why the kitchen is key to a comfortable living environment and why Kyungdong Navien, an expert in living environments, is expanding into the kitchen appliance business. This commercial announces the launch of Navien Magic, with follow-up TV and digital ads scheduled for release in April.

A Kyungdong Navien representative stated, “With Navien Magic, we will complete a comfortable kitchen and provide customers with optimized living environment solutions.”