Hurom Signs MOU with Korean Cancer Prevention Society to Promote Vegetable and Fruit Intake

"Fostering Healthy Eating Habits for the Public"

The Korean Cancer Prevention Society and Hurom announced on the 21st, in observance of Cancer Prevention Day, that they have signed a business agreement to promote the intake of vegetables and fruits for the health of the public.

Starting this month until the end of the year, they agreed to jointly conduct research to raise awareness of the importance of vegetable and fruit consumption and to foster healthy eating habits for cancer prevention.

From the left, Kim Jeong-seon, President of the Korean Cancer Prevention Society, and Kim Jae-won, CEO of Hurom, are signing a business agreement to promote increased consumption of vegetables and fruits and posing for a commemorative photo. Photo by Hurom

Specifically, they plan to carry out various online and offline promotional activities, including publishing books and creating guidebooks that provide practical guidelines for vegetable and fruit intake and cancer prevention, as well as collaborating on health broadcast content such as doctor concerts.

Kim Jeong-seon, president of the Korean Cancer Prevention Society, said, "We will contribute to improving public health by providing practical guidelines so that people can consume sufficient vegetables and fruits."

Kim Jae-won, CEO of Hurom, stated, "Through joint research, we will actively strive to develop various practical measures that make it easier to consume vegetables and fruits."