BC Card, Perplexity Sign Agreement to Advance AI Services

Following Databricks, Perplexity Signs Agreement
Comprehensive AI Collaboration Including Domestic Market Entry

BC Card announced on the 20th that it has signed a business agreement with Perplexity, a global artificial intelligence (AI) language model service company, to 'advance domestic AI services.'

BC Card and Perplexity signed a strategic partnership agreement based on artificial intelligence (AI) on the 19th at the BC Card headquarters located in Jung-gu, Seoul, and the officials are taking a commemorative photo.
From the left: Choi Won-seok, CEO of BC Card; Jun Morita, Vice President of Perplexity Asia-Pacific; Jo Myung-sik, Executive Director of BC Card AI Headquarters; Hwang Yura, Head of Perplexity Asia-Pacific Partnerships. Photo by BC Card

Perplexity is a startup that offers a generative AI conversational search engine providing accurate sources for answers and various in-depth research functions that display results from multiple AI models simultaneously.

Through this agreement, BC Card and Perplexity plan to collaborate on promotions targeting both companies' customers, discover new AI-based services, and cooperate in the payment sector as Perplexity enters the domestic consumer market.

Jomyung Sik, Executive Director of BC Card's AI Division, said, "This agreement will serve as an opportunity to provide BC Card customers with innovative AI services in the areas of payment and consumer life."

Jun Morita, Vice President of Perplexity, stated, "The collaboration between BC Card and Perplexity is the first partnership in the payment and card sector in Korea and will act as a bridge connecting financial services and advanced AI technology."

BC Card is the first domestic financial company to hold all five government-approved data business licenses. It has the capability to process data in various forms. Data is an essential element for AI development.

It is contributing to strengthening domestic AI competitiveness by, among other efforts, freely releasing a finance-specialized large language model (LLM) and 1.8 million financial language data records.