Gwangju Shinsegae Unveils Songzio Homme and The Simpsons Collaboration Products

Held at the Main Building's First-Floor Event Hall Until the 27th

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on the 18th that it will open a pop-up store in the main building's first-floor event hall to showcase the first collaborative products between Songzio Homme and The Simpsons.

An employee is showcasing Simpson collaboration products at the Gwangju Shinsegae main building 1st floor popup store. Photo by Gwangju Shinsegae

This pop-up store draws attention by introducing for the first time collaborative products such as t-shirts and shirts featuring characters from the American animated series The Simpsons.

The Simpsons was created in 1989 by Matt Groening and is famous for satirizing American society with its unique aesthetics and prescient humor.

The pop-up will run until the 27th, offering not only collaborative products but also Songzio Homme's previous season items at discounts ranging from 30% to up to 60% off.

During the pop-up period, customers who purchase regular-priced products can enjoy a 10% Brand Day discount, as well as receive a 50,000 KRW or 100,000 KRW discount voucher when spending over 700,000 KRW or 1,000,000 KRW, respectively.