Best Innovation, Promotes Beauty Creative Commerce Platform Business

[Bugle Bugle (boogle boogle) Filming Set]

Esthetic company Best Innovation (CEO Chae Yoon-seok) announced that it is expanding its Seoul office and broadening its business scope to "Beauty Creative Commerce," launching a new platform business.

To maximize its content planning and distribution capabilities, Best Innovation is promoting the 'Boogle Boogle' beauty content commerce platform business in collaboration with its integrated system for product planning, development, design, production, logistics, and export, as well as partners such as Merry Go Round, led by CEO Kim Ji-wook, former general CP of CJ E&M OnStyle Get It Beauty; the mega global distributor Hongcheon; and Encos, a cosmetics OEM·ODM specialized manufacturer.

In particular, this business adopts a unique approach that organically connects consumers attracted through YouTube content with Merry Go Round, one of the beauty creative commerce partners, allowing them to purchase well-known beauty brands at special discounted prices on the company’s own mall for a limited time. The company explains that beauty content and online shopping occur simultaneously, providing consumers with new experiences and benefits.

The program "Talk While Looking at the Face" is a talk-format content where MC Tiffany invites celebrities to have sincere conversations about beauty and lifestyle. On the 16th, actress Shin Hyun-bin appeared as the first guest, successfully completing the first broadcast.

The informative program "Beauty Picker: GOAT" features Tiffany, broadcaster Lee Na-yeon, and beauty creator Amy providing comprehensive information about cosmetics through blind tests and more. This program will be released today, the 18th.

A program official stated, “As the nation’s first video content beauty commerce platform has launched and successfully completed its first broadcast, we believe that the recognition of partner companies, previously limited to SNS, can now expand globally. We will continuously plan and produce unique content featuring celebrities.”

Best Innovation CEO Chae Yoon-seok said, “While social commerce, open markets, and large distribution companies’ online malls compete in the beauty market, Best Innovation is expected to gain an advantage in the content-based commerce market with a differentiated business structure,” adding, “We will strive to elevate corporate value through the Beauty Creative Commerce business based on our existing operations.”

Meanwhile, leveraging its experience of successfully growing the beauty brand KOPHER with a single product in 2017, Best Innovation plans to accelerate more agile and creative business development in the rapidly changing global beauty market.